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Vol. 4 No. 1 (2012): Signos do Consumo: o jogo expressivo das marcas e da publicidade

(Janeiro-junho)

Published: 2012-06-16

PRESENTATION

Signos do Consumo: o jogo expressivo das marcas e da publicidade

Eneus Trindade, Clotilde Perez

1-3
- PDF (Portuguese)

ARTICLES

Contracts for communication and discourse analysis: theoretical applied to persuasive statement of menswear

Allan Kozlakowski

4-19
- PDF (Portuguese)
The fabulistic scene of Hermés: a semiotic perspective on brand narratives

Bruno Pompeu, Clotilde Perez

20-36
- PDF (Portuguese)
Hermès: brand expressions and consumption rituals

Flavia Igliori Gonsales, Diogo Kawano, Janiene Santos

37-56
- PDF (Portuguese)
Children and brands, that relationship possible? A view from the mascots

Ana Côrte-Real, Paulo de Lencastre

57-65
- PDF (Portuguese)
On the importance of emotional brand politics

Jean Charles Jacques Zozzoli

66-81
- PDF (Portuguese)
Communication, Marketing and Social Responsibility: the case Natura

José Américo Tristão, Virgínia Talaveira Valentini Tristão, Elias Frederico, Agustin Rodrigues

82-107
- PDF (Portuguese)
Consumption, taste, bridge and fence: an exploratory study on taste and aesthetic references in advertisements directed at low-income

Jôse Fogaça

108-124
- PDF (Portuguese)
The Life Forms of Traditional and Digital Consumption

Sérgio Bairon, Lawrence Koo

125-134
- PDF (Portuguese)

REVIEWS

La cultura-mundo. Respuesta a una sociedad desorientada

Pedro Hellín

135-140
- PDF (Spanish)