Literature and consumption: an approach of the classic Vidas Secas

Authors

  • João Anzanello Carrascoza Universidade de São Paulo

DOI:

https://doi.org/10.11606/issn.1984-5057.v9i2p93-105

Keywords:

Vidas Secas, Discourse, Consumption, Retextualization.

Abstract

The media landscape is constituted by innumerable consumption discourses. Following Bettetini’s concept of retextualization, we can remove a text (materiality of the discourse) from its original domain and transfer it to another. Like Benjamin uses Baudelaire’s poems in order to investigate the emergence of mass society, we discuss consumption and its relationships to communication, by means of Graciliano Ramos’ novel Vidas Secas [Barren Lives]. Concepts of the French Discourse Analysis will be mobilized in our discussion.

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Author Biography

  • João Anzanello Carrascoza, Universidade de São Paulo

    Professor da Escola de Comunicações e Artes da Universidade de São Paulo, onde fez mestrado e doutorado em Ciências da Comunicação. É docente também do Programa de Pós-Graduação em Comunicação e Práticas do Consumo da Escola Superior de Propaganda e Marketing.

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Published

2017-12-22

Issue

Vol. 9 No. 2 (2017): Consumo, Publicidade e Branding: conexões e especificidades

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

CARRASCOZA, João Anzanello. Literature and consumption: an approach of the classic Vidas Secas. Signos do Consumo, [S. l.], v. 9, n. 2, p. 93–105, 2017. DOI: 10.11606/issn.1984-5057.v9i2p93-105. Disponível em: https://journals.usp.br/signosdoconsumo/article/view/133762.. Acesso em: 24 nov. 2024.