Rhetoric of bonds in Rock in Rio

Authors

  • Thiago Soares Universidade Federal da Paraíba

DOI:

https://doi.org/10.11606/issn.1984-5057.v6i1p6-22

Keywords:

events, methods of analysis, rethoric

Abstract

This article aims to create a conceptual contribution to understand what we call rhetoric of bonds between organizations and brands in events. There are three types of linkages: the rhetoric of logos (reason/ economic return), pathos (emotion/ symbolic dynamics) and ethos (ethical / sustainable actions platforms). A brief analysis tries to understand the rhetoric of bonds in Rock in Rio, which occurred in 2011.

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Author Biography

  • Thiago Soares, Universidade Federal da Paraíba
    Professor do Programa de Pós-Graduação em Comunicação e Culturas Midiáticas da Universidade Federal da Paraíba (UFPB), doutor em Comunicação e Cultura Contemporâneas pela Universidade Federal da Bahia (UFBA), coordenador do grupo de pesquisa em Mídia, Entretenimento e Cultura Pop (Grupop) na UFPB.

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Published

2014-06-03

Issue

Vol. 6 No. 1 (2014): Signos do consumo, experiência em foco

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

SOARES, Thiago. Rhetoric of bonds in Rock in Rio. Signos do Consumo, [S. l.], v. 6, n. 1, p. 6–22, 2014. DOI: 10.11606/issn.1984-5057.v6i1p6-22. Disponível em: https://journals.usp.br/signosdoconsumo/article/view/101346.. Acesso em: 30 jan. 2025.