Humor, irony and intertextuality: production and consumption of the series Narcos on Facebook

Authors

  • Beatriz Braga Bezerra Escola Superior de Propaganda e Marketing
  • Rafael Ofemann Escola Superior de Propaganda e Marketing

DOI:

https://doi.org/10.11606/issn.1984-5057.v8i2p54-66

Keywords:

Communication and consumption, Audiovisual narratives, Narcos, Facebook

Abstract

Webseries have been established as a contemporary cultural practice structuring new business models and consumption habits in the audiovisual sector. We aimed at analyzing the Narcos page on Facebook trying to understand its activities to inform and engage the public in a environment of multiple platforms and viralization content.

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Author Biographies

  • Beatriz Braga Bezerra, Escola Superior de Propaganda e Marketing

    Doutoranda em comunicação e práticas do consumo no Programa de Pós-Graduação da Escola Superior de Propaganda e Marketing (PPGCOM/ESPM). Mestre em comunicação pelo Programa de Pós-Graduação da Universidade Federal de Pernambuco (PPGCOM/UFPE). 

  • Rafael Ofemann, Escola Superior de Propaganda e Marketing

    Mestrando em comunicação e práticas do consumo no Programa de Pós-Graduação da Escola Superior de Propaganda e Marketing (PPGCOM/ESPM). 

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Published

2016-12-21

Issue

Vol. 8 No. 2 (2016): Estratégias de construção de vínculos nas redes sociais digitais e as novas formas de hidribrização de conteúdos audiovisuais

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

BEZERRA, Beatriz Braga; OFEMANN, Rafael. Humor, irony and intertextuality: production and consumption of the series Narcos on Facebook. Signos do Consumo, [S. l.], v. 8, n. 2, p. 54–66, 2016. DOI: 10.11606/issn.1984-5057.v8i2p54-66. Disponível em: https://journals.usp.br/signosdoconsumo/article/view/114911.. Acesso em: 13 mar. 2025.