Curriculum organization of higher education in advertising: A brazilian view about U.S. offering
DOI:
https://doi.org/10.11606/issn.1984-5057.v7i1p39-53Keywords:
advertising, high education, curriculum organizationAbstract
The purpose of this article is to present and discusses the curricular offering of higher education in Advertising by means of theoretical reference and case study with Boston University and the University of Illinois at Urbana-Champaign. The results point that those offering are structured, differentiated, and show contributions to Brazilian experience.Downloads
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Published
2015-07-15
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ARTICLES
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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.
How to Cite
Curriculum organization of higher education in advertising: A brazilian view about U.S. offering. Signos do Consumo, [S. l.], v. 7, n. 1, p. 39–53, 2015. DOI: 10.11606/issn.1984-5057.v7i1p39-53. Disponível em: https://journals.usp.br/signosdoconsumo/article/view/111271.. Acesso em: 2 oct. 2024.