Media habits and resignification by students in the public school system

Authors

  • Maria Aparecida Baccega Escola Superior de Propaganda e Marketing (ESPM-SP)
  • Camilla Rodrigues Netto da Costa Rocha Escola Superior de Propaganda e Marketing (ESPM-SP) http://orcid.org/0000-0002-5024-5853

DOI:

https://doi.org/10.11606/issn.2316-9125.v23i1p39-52

Keywords:

communication, communication/education, telenovelas, discourse analysis, gay family

Abstract

This article aims to investigate the role of the communication/education field in shaping the social reality, aiming to understand, on the one hand, the role played by the media in the student’s daily lives and, on the other, what are the resignifications done by these students in relation the theme of gay families, which was approached by the telenovela. For that end, we have adopted as a methodological itinerary the quantitative approach to investigate the media habits of students in two public high schools and, later on, the qualitative approach, aiming to understand, through the French Discourse Analysis (FDA), its use and appropriation in regard to the telenovelas.

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Author Biographies

  • Maria Aparecida Baccega, Escola Superior de Propaganda e Marketing (ESPM-SP)

    Livre-docente em comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo (ECA/USP). Atualmente é docente, pesquisadora e orientadora do Programa de Pós-graduação em Comunicação e Práticas de Consumo (PPGCOM) da Escola Superior de Propaganda e Marketing de São Paulo (ESPM-SP). Coordena a rede nacional OBITEL Brasil pela ESPM-SP.

  • Camilla Rodrigues Netto da Costa Rocha, Escola Superior de Propaganda e Marketing (ESPM-SP)

    Doutoranda no Programa de Pós-graduação em Comunicação e Práticas de Consumo (PPGCOM) da Escola Superior de Propaganda e Marketing de São Paulo (ESPM-SP), na qualidade de bolsista da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (Capes), modalidade Programa de Suporte à Pós-graduação de Instituições de Ensino Particulares (Prosup) integral.

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Published

2018-06-07

Issue

Vol. 23 No. 1 (2018): Fake democracy, journalism and educommunication

Section

National Articles

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How to Cite

Baccega, M. A., & Rocha, C. R. N. da C. (2018). Media habits and resignification by students in the public school system. Comunicação & Educação, 23(1), 39-52. https://doi.org/10.11606/issn.2316-9125.v23i1p39-52