The study of representations in advertisement from a historical perspective: challenges and methodological notes

Authors

  • Henrique Mazetti UFV

DOI:

https://doi.org/10.11606/issn.1984-5057.v8i1p6-22

Keywords:

advertising representations, historical transformations, research methods

Abstract

The aim of this paper is to discuss the methodological options and challenges involved in researches that propose to develop analysis of representations in advertisements from a historical perspective. Initially, some of the methodological protocols typically employed in the study of advertising and in its interface with history are identified. Then, we discuss the possible articulations of quantitative and qualitative methods in research on advertising. The article concludes with some considerations about the potential and limits of the methodological proposal. 

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Author Biography

  • Henrique Mazetti, UFV
    Prfessor Adjunto do Departamento de Comunicação Social da UFV

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Published

2016-07-27

Issue

Vol. 8 No. 1 (2016): Publicidade: suas representações, narrativas e temporalidades

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

MAZETTI, Henrique. The study of representations in advertisement from a historical perspective: challenges and methodological notes. Signos do Consumo, [S. l.], v. 8, n. 1, p. 6–22, 2016. DOI: 10.11606/issn.1984-5057.v8i1p6-22. Disponível em: https://journals.usp.br/signosdoconsumo/article/view/113848.. Acesso em: 4 dec. 2024.