A Review on Tourism Consumer Behavior: paths for personalizing experiences
DOI:
https://doi.org/10.11606/issn.1984-4867.v34ip1-21Keywords:
Tourist Behavior, experiences, tourism, hospitalityAbstract
Predicting tourist behavior is no easy feat. Understanding the aspects that influence this behavior is relevant for researchers, destination managers, or marketers. Evaluating tourist behavior implies considering that emotional and psychological characteristics, of the moment, can affect the interpretation of reality and consequently the perception of experiences in the destination. In view of this, the objective of this research is to present, through indicators, the main changes and trends in the area of tourist behavior, in order to provide insights that can help the hospitality industry to improve its service offering and consequently the personalization of tourist experiences for visitors. This study analyzed 3,292 articles found in Scopus and created analysis categories to facilitate understanding of the findings. The articles were analyzed in the light of the laws of bibliometrics, Bradford, Lotka, and Zipf, which evaluate, among other things, the importance of journals, authors, and the development of the topic. The results show a transformation in the area, which was moving efforts on different fronts until the mid-2000s when it was understood that tourist behavior was more complex than travel motivations. The focus on the tourist experiences focused efforts on quantitative approaches, of the articles evaluated, 908 used structural equation modeling, as did most of the most cited ones. However, the focus on personalizing the experience has brought about reflections on the need to deepen knowledge about relationships that have not been confirmed, as well as the use of qualitative methods.
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