Food safety, risk perception and perceived risk reduction strategies: the effects of COVID-19 on the purchase of meals via delivery apps in Brazil
DOI:
https://doi.org/10.11606/issn.1984-4867.v34i1p217-237Keywords:
Food safety, Perceived risk, Restaurants, Delivery apps, COVID-19Abstract
The gastronomic services sector was one of the most affected by the COVID-19 pandemic. The operations of restaurants open to the public were interrupted, having to migrate to the system of meal delivery via apps. Despite the difficulties of changing the operating model, companies in the sector had to deal with the perception of risks on the part of consumers. In view of this, this study aims to verify how the strategies to reduce perceived risks adopted by Brazilian consumers, when purchasing meals via delivery apps during the pandemic, would affect the relationship between food safety and the perception of risk inherent to this purchase means. To this end, the study adopted a conclusive, descriptive model and quantitative approach. The study design was single cross-sectional, and the sample was selected using the non-probabilistic technique of snowball sampling. The data was obtained through an online survey, distributed via Instagram and WhatsApp, resulting in a total sample of 2,029 valid cases. The analysis was carried out using multiple linear regression, the results of which showed that the high perception of risk in relation to purchasing meals online generated greater concern among consumers regarding food safety. Furthermore, it was clear that the adoption of strategies to reduce perceived risks resulted in a weakening of the relationship between consumer safety regarding food purchased via delivery apps and the perception of risks in relation to purchasing meals online.
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