"Flash Mob - Donation League": an educational strategy to promote the donation of human organs and tissues
DOI:
https://doi.org/10.11606/issn.2176-7262.rmrp.2024.221535Keywords:
Tissue and organ procurement, Tissue transplantation, Health education, Tissue banks, AwarenessAbstract
Background. The professionals from the Human Tissue Banks (HTB) work to promote, disseminate, and clarify the importance of tissue and organ donation to meet the demands of making tissue available for transplants and research. However, there is a great deal of family resistance when it decides to donate the organs and tissues of a potential donor. This demonstrates the importance of designing and implementing a range of engaging and accessible educational strategies that can encourage acceptance of donations and reduce the number of family refusals. Therefore, this study aims to describe the experience of a playful educational campaign to inspire changes in attitude and behavior about organ and tissue donation. Methods. This is a descriptive study, based on an experience report of an educational campaign developed by the BTH of the Hospital das Clínicas da Faculdade de Medicina de Ribeirão Preto of the University of São Paulo (HCFMRP/USP). The event was attended by the fire department, journalists, local authorities and several HCFMRP/USP employees and students from the Transplant League of the Ribeirão Preto Nursing School of the University of São Paulo (LiTOT-EERP/USP). Results. The event was organized at the crossroads of the main avenues of a city in the interior of São Paulo, with the appropriate clearances and security. Interactive and fun activities were organized for the population. A choreographed Flash Mob was performed in the streets during the traffic light closures. In addition, gifts were distributed to people passing by, reaffirming the importance of informing family members about organ and tissue donation for transplants and inviting them to take part in the action. T-shirts, pens, and squeezes were made with the “Donation League” campaign logo and the donation mascots (superhero dolls in the shape of human tissues: bone, skin, corneas, and vessels). It is estimated that the action reached more than 2,000 people, extending the discussion and relevance of the cause through local television networks, as well as through interaction with the public present. Conclusion. It is believed that the increase in the number of donations reflects the educational investments made through playful and accessible campaigns to raise public awareness of this issue.
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Copyright (c) 2024 Carlos Alexandre Curylofo Corsi, Katia Carmen Gabriel Scarpelini, Rodolfo Leandro Bento, Alan Vinicius Assunção-Luiz , Samia Hussein Barakat , Maria Luisa Dias Scarso Villela , Maíra de Oliveira Azevedo, Marcos Eduardo dos Santos Alves , Eloá Silva , Elton Carlos de Almeida , Karina Dal Sasso Mendes, Luís Gustavo Gazoni Martins
This work is licensed under a Creative Commons Attribution 4.0 International License.
