Funk ostentação em São Paulo: imaginação, consumo e novas tecnologia da informação e da comunicação

Abstract

The article discusses the recent setting of a musical movement, played mainly by young people from poor backgrounds in São Paulo, the ostentation funk. Through search in nightclubs and watching video clips on the Internet, explores the importance of references to brands of different products and goods of high value and the image as a key component for the presentation and dissemination of this musical style. In this circuit funk, Arjun Appadurai's proposition about the centrality of migration and displacement by new communication technologies shows up as an important way to think about this funk from the idea of imagination.