PORTAL DE REVISTAS DA USP

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Vol. 19 No. 4 (2012)

Published: 2012-12-26

Administração de Ciência e Tecnologia

The Dynamics of Technological Innovation in the Brazilian Pharmaceutical Industry: The Roles of Demand-pull, Technology-push and Government Incentives

Cassia Rita Pereira da Veiga, Claudimar Pereira da Veiga, Jansen Maia Del Corso, Wesley Vieira da Silva

515-534
- PDF (Portuguese)

Estratégia Empresarial

Strategically Addressing Corporative Environmental Responsibility: A Perspective of Operating Through the Integrated Management System

Claudinete de Fátima Silva Oliveira Santos, Minelle Enéas da Silva, Carla Regina Pasa Gómez

535-552
- PDF (Portuguese)

Gestão de Pessoas em Organizações

Social Network Coauthoring in the Area of Personnel Management: A Bibliographic Analysis of Brazilian Journals in the Triennium of 2007 to 2009

Danielle Regina Ullrich, Josiane Silva de Oliveira, Angela Beatriz Busato Scheffer

553-570
- PDF (Portuguese)
A Study on Self-efficacy at Work and Sociodemographic Characteristics of Employees at a Federal University

Marizeth Antunes Barros, José Arimatés de Oliveira, Maria Helena Constantino Spyrides

571-588
- PDF (Portuguese)

Marketing

Brands as Reflections of Human Values

André Luiz Maranhão de Souza Leão, Sérgio Carvalho Benício de Mello

589-606
- PDF (Portuguese)
Measurement of the Relationships between Cell Phone Customer Satisfaction and their Antecedents and Consequences

Marcelo Brutti Righi, Paulo Sergio Ceretta

607-626
- PDF (Portuguese)
Quality Perceived in Supermarket Activities of Management by Category

Osmar Domingues, Maria Aparecida Gouvêa

627-646
- PDF (Portuguese)

Produção e Operações

"Playing" Logistics in Brazil

Marco Aurélio Carino Bouzada

647-668
- PDF (Portuguese)