Fractures of Excellence: the elimination of Public Relations' ambiguities
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2018.150470Keywords:
Excellence theory, Abusive practices, Critical Public RelationsAbstract
As it recognizes the accumulation of social criticism about abusive public relations practices, the article reflects, based on a broad literature review, on the reasons why such theme takes a peripheral place in the academic studies. It addresses how the paradigmatic model adopted by the field, the Excellence, limits studies on controversial practices due to a functional evolutionary approach that links efficiency, complexity, and ethics, minimizing attempts to explore the impacts of public relations on the formation of the contemporary world.
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References
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PIECZKA, Magda. Paradigms, systems theory and public relations. In: L’ETANG, Jacquie; PIECZKA, Magda (ed.). Critical perspectives in Public Relations. London: International Thomson Business Press, 1996. p. 333-358.
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ROPER, Juliet. Symmetrical communication: Excellent Public Relations or a strategy for hegemony? Journal of Public Relations Research, London, v. 17, n. 1, p. 69-86, 2005.
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SILVA, Daniel. Entre o ethos e a reputação: uma análise de representações midiáticas sobre Relações Públicas. 2011. Monografia (Bacharelado em Comunicação Social) – Universidade Federal de Minas Gerais, Belo Horizonte, 2011.
SILVA, Daniel. Astroturfing: lógicas e dinâmicas de manifestações de públicos simulados. Belo Horizonte: UFMG, 2015.
STAUBER, John; RAMPTON, Sheldon. Toxic sludge is good for you: lies, damn lies, and the PR industry. Monroe: Common Courage Press, 1995.
TEDLOW, Richard. Keeping the corporate image. Connecticut: JAI Press, 1979.
BROWN, Robert. Myth of symmetry: public relations as cultural styles. Public Relations Review, [s. l.], v. 32, n. 3, p. 206-212, 2006.
BROWNING, Nicholas. Beyond Excellence Theory: a critical examination of the Grunigian model. 2008. Dissertação (Mestrado em Artes) – University of Louisville, Athens, 2008.
CANCEL, Amanda et al. It depends: a contingency theory of accommodation in Public Relations. Journal of Public Relations Research, London, v. 9, n. 1, p. 31-63, 1997.
CAREY, Alex. Taking the risk out of democracy. Sydney: UNSW Press, 1995.
CHENEY, George; CHRISTENSEN, Lars. Public relations as contested terrain: a critical response. In: HEATH, Robert. (ed.). Handbook of public relations. Thousand Oaks: Sage, 2001. p. 167-182.
DEMETRIOUS, Kristin. Public relations, activism and social change: speaking up. New York: Routledge, 2013.
EWEN, Stuart. PR! A social history of spin. New York: Basic Books, 1996.
GRUNIG, James (ed.). Excellence in public relations and communication management. Hillsdale: Lawrence Erlbaum, 1992.
GRUNIG, James. Two-way symmetrical public relations: past, present, and future. In: HEATH, Robert. (ed.). Handbook of public relations. Thousand Oaks: Sage, 2001. p. 11-29.
GRUNIG, James. Furnishing the edifice: ongoing research on Public Relations as a strategic management function. Journal of Public Relations Research, London, v. 18, n. 2, p. 151-176, 2006.
GRUNIG, James; HUNT, Todd. Managing public relations. New York: Holt; Rinehart & Winston, 1984.
GRUNIG, Larissa; GRUNIG, James; DOZIER, David. Excellent Public Relations and effective organizations. Mahwah: Lawrence Erlbaum, 2002.
HABERMAS, Jürgen. Mudança estrutural da esfera pública: investigações quanto a uma categoria da sociedade burguesa. Rio de Janeiro: Tempo Brasileiro, 1984.
HENRIQUES, Márcio. Relações Públicas: o futuro da atividade é o futuro da profissão? Organicom, São Paulo, v. 6, n. 10-11, p. 128-133, 2009.
HENRIQUES, Márcio; SILVA, Daniel. Organizaciones privadas bajo vigilancia de los públicos: mecanismos de observación civil y cambios en las condiciones de publicidad. In: MATILLA, Kathy (coord.). Casos de estudio de relaciones públicas: espacios de diálogo e impacto mediático. Barcelona: Oberta UOC Publishing, 2016. p. 215-261.
HERMAN, Edward S.; CHOMSKY, Noam. Manufacturing consent: the political economy of the mass media. London: Bodley Head, 2008.
KUNSCH, Margarida. Relações públicas e modernidade: novos paradigmas na comunicação organizacional. São Paulo: Summus Editorial, 1997.
L’ETANG, Jacquie. Public relations and rhetoric. In: L’ETANG, Jacquie.; PIECZKA, Magda. (ed.). Critical perspectives in Public Relations. London: International Thompson Business Press, 1996. p. 106-123.
L’ETANG, Jacquie. The myth of the “ethical guardian”: an examination of its origins, potency and illusions. Journal of Communication Management, Bingley, v. 8, n. 1, p. 53-67, 2004.
L’ETANG, Jacquie. Public Relations: a discipline in transformation. Sociology Compass, [s. l.], v. 7, n. 10, p. 799-817, 2013.
L’ETANG, Jacquie; PIECZKA, Magda (ed.). Critical perspectives in public relations. London: International Thomson Business Press, 1996.
L’ETANG, Jacquie; PIECZKA, Magda (ed.). Public relations, critical perspectives and contemporary practice. Mahwah: Lawrence Erlbaum Associates, 2006.
LEICHTY, Greg; SPRINGSTON, Jeff. Reconsidering Public Relations models. Public Relations Review, [s. l.], v. 19, n. 4, p. 327-339, 1993.
MCKIE, David. Shifting paradigms: Public Relations beyond rats, stats and 1950s science. Australian Journal of Communication, Melbourne, v. 24, n. 2, p. 81-96, 1997.
MCKIE, David. Updating Public Relations: “new science”, research paradigms, and uneven developments. In: HEATH, Robert. (ed.). Handbook of Public Relations. London: Sage, 2001. p. 75-91.
MCKIE, David; MUNSHI, Debashish. Reconfiguring public relations: ecology, equity and enterprise. London: Routledge, 2007.
MOLONEY, Kevin. Rethinking Public Relations: the spin and the substance. New York: Routledge, 2000.
MOLONEY, Kevin. Rethinking Public Relations: PR propaganda and democracy. New York: Routledge, 2006.
PIECZKA, Magda. Paradigms, systems theory and public relations. In: L’ETANG, Jacquie; PIECZKA, Magda (ed.). Critical perspectives in Public Relations. London: International Thomson Business Press, 1996. p. 333-358.
RAMPTON, Sheldon; STAUBER, John. Trust us, we’re experts! New York: Penguin Putnam, 2002.
ROPER, Juliet. Symmetrical communication: Excellent Public Relations or a strategy for hegemony? Journal of Public Relations Research, London, v. 17, n. 1, p. 69-86, 2005.
SALLOT Lynne et al. From aardvark to zebra: a new millennium analysis of theory development in Public Relations academic journals. Journal of Public Relations Research, London, v. 15, n. 1, p. 27-90, 2003.
SILVA, Daniel. Entre o ethos e a reputação: uma análise de representações midiáticas sobre Relações Públicas. 2011. Monografia (Bacharelado em Comunicação Social) – Universidade Federal de Minas Gerais, Belo Horizonte, 2011.
SILVA, Daniel. Astroturfing: lógicas e dinâmicas de manifestações de públicos simulados. Belo Horizonte: UFMG, 2015.
STAUBER, John; RAMPTON, Sheldon. Toxic sludge is good for you: lies, damn lies, and the PR industry. Monroe: Common Courage Press, 1995.
TEDLOW, Richard. Keeping the corporate image. Connecticut: JAI Press, 1979.
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2018-11-29
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SILVA, Daniel Reis. Fractures of Excellence: the elimination of Public Relations’ ambiguities. Organicom, São Paulo, Brasil, v. 15, n. 29, p. 112–122, 2018. DOI: 10.11606/issn.2238-2593.organicom.2018.150470. Disponível em: https://journals.usp.br/organicom/article/view/150470.. Acesso em: 22 jul. 2024.
