Communication technologies in relationship centers: autonomy under the shelter of control

Authors

  • Valéria de Fátima Raimundo Universidade Federal de Minas Gerais

DOI:

https://doi.org/10.11606/issn.2238-2593.organicom.2010.139049

Keywords:

Costumer relationship center. Communication technology. Control. Autonomy.

Abstract

The convergence between telecommunications and computer science has maximized the importance of CRC s as instruments for interaction between organizations and their stakeholders. Technological resources have enabled better sizing of these centers, among which one highlights the listener’s office services. One main positive consequence is the quality of the customer services being offered. On the other hand, as regards call attendants perspective, the logic of organization of a very restricted job routine – one that is full of norms and under intense control – is paradoxical with the need of exercising autonomy.

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Author Biography

  • Valéria de Fátima Raimundo, Universidade Federal de Minas Gerais
    Doutora em Sociologia e mestre em Comunicação e Sociabilidade Contemporânea pela Universidade Federal de Minas Gerais (UFMG). Especialista em Jornalismo pela Faculdade de Filosofia Ciências e Letras de Belo Horizonte. É professora do Curso de Comunicação da UFMG.

Published

2010-06-15

How to Cite

RAIMUNDO, Valéria de Fátima. Communication technologies in relationship centers: autonomy under the shelter of control. Organicom, São Paulo, Brasil, v. 7, n. 12, p. 80–95, 2010. DOI: 10.11606/issn.2238-2593.organicom.2010.139049. Disponível em: https://journals.usp.br/organicom/article/view/139049.. Acesso em: 22 jul. 2024.