Formatting Process of Sustainable Tourism Attractions

Abstract

This article assumes that the planning of tourist destination, based on the assumptions of sustainable development should focus on and highlight its tourist attractions, since these elements are responsible for promoting the movement of visitors. The organization of tourist attractions impacts the fate of competitiveness in the tourism market. This study aims to develop a process of formatting sustainable tourist attractions. The data that support the ideas presented here were collected from bibliographical and documentary research. The end result is the presentation of a process of formatting tourist attractions, with a practical and operational approach to self solution format, where the owner and / or manager tourist attractions as well as the technical tourism projects SEBRAE-SP are capable of implementing the procedures proposed in this work. This formatting process consists of three stages of development of tourist attractions (interpretation, diagnosis and intervention) that is built on five strategic axes of analysis (product characteristics, physical structure, security, management, promotion and marketing). It is expected that, by contributing to the analysis of formatting sustainable tourist attractions, can be created subsidies for the planning process of tourism destinations, in order to increase the quality of leisure activities and experiences offered, as well as guide professionals who work directly in the management of these tourist facilities.