Proposal for the integration of social capital into the life cycle of community-based tourism
DOI:
https://doi.org/10.11606/issn.1984-4867.v32i3p476-493Keywords:
Community tourism, Social networks, Life cycle of tourism areasAbstract
Community-based tourism as an alternative model to mass tourism has achieved visibility mainly by directing its benefits to the community. However, like any product, it also undergoes a six-phase lifecycle, which are influenced by factors that can be understood using the concept of social capital. Thus, this article proposes an integration between social capital and the community-based tourism lifecycle based on the relationship between its various elements. The literature pointed out that the elements of this life cycle are: training of community members, tourism infrastructure, community benefits, development model, community participation, and involvement of external actors. On the other hand, the elements of social capital are: linking, bridging, and connecting social capital. In short, while linking social capital allows initiatives to sustain themselves, bridging and connecting social capital can help them advance to later stages in the lifecycle. At the same time, the best optimization of these capitals should be sought, since in excess the effect may be negative.
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