A Rede de Hospedagem e o Placemaking na Economia Compartilhada
examinando o Airbnb
DOI:
https://doi.org/10.11606/issn.1984-4867.v30i3p516-538Palavras-chave:
Hospitalidade, Economia compartilhada, Placemaking, Airbnb, Narrativa, Capital reputacionalResumo
Este artigo investiga as semelhanças e diferenças de elementos tangíveis e intangíveis (fatores e uso da linguagem) que contribuem para placemaking nos comentários em inglês do Airbnb em Paris (59.057 avaliações), Barcelona (19.291 avaliações) e Londres (30.403 avaliações). Este artigo contribui para o estudo da narrativa em torno do capital reputacional ligado às estratégias de placemaking. Uma abordagem quantitativa usando análise de texto em larga escala permitiu a análise das avaliações em conteúdo e estilo de escrita, levando à identificação de padrões no uso da linguagem. Os resultados sugerem que elementos tangíveis e intangíveis atuam no discurso de forma concertada, contribuindo para a narrativa do lugar construída a partir do capital reputacional do anfitrião. A interação anfitrião-hóspede surge como o principal fator nas avaliações, seguido do transporte e das comodidades locais. As cidades têm perfis diferentes na composição dos clusters de palavras, o que indica diferenças na experiência percecionada pelos hóspedes.
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