Networked Hospitality and Placemaking in the Sharing Economy
examining Airbnb
DOI:
https://doi.org/10.11606/issn.1984-4867.v30i3p516-538Keywords:
Hospitality, Sharing economy, Placemaking, Airbnb, Narrative, Reputational capitalAbstract
This article investigates the similarities and differences for tangible and intangible elements (factors and language use) contributing to placemaking in Airbnb English language reviews in Paris (59,057 reviews), Barcelona (19,291 reviews) and London (30,403 reviews). This paper contributes to provide new insights on the narrative construction of reputational capital which is connected to placemaking strategies. A combined quantitative approach using large scale text analysis enabled the analysis of review content and style. Patterns in the words usage were identified. Findings suggest that tangible and intangible elements work together in the discourse, contributing to the place-narrative built on the host’s reputational capital. The host-guest interaction is the main aspect of the reviews, followed by the importance of transport and local amenities. Cities have different profiles in the composition of the word clusters which indicates differences in the guests’ perceived experience.
Downloads
References
Agudo, I., Fernandez-Gago, C., & Lopez, J. (2010). A scale based trust model for multi-context environments. Computers & Mathematics with Applications. 60(2), 209-216.
Andriotis, K., & Vaughan, R. D. (2003). Urban residents’ attitudes toward tourism development: The case of Crete. Journal of Travel Research. 42(2), 172-185.
Anholt, S. (2005). Some important distinctions in place branding. Place Branding and Public Diplomacy. 1(2), 116.
Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research. 39(4), 881-898.
Bialski, P (2017) Home for hire: How the sharing economy commoditises our private sphere. In: Ince, A, Hall, SM (eds) Sharing Economies in Times of Crisis: practices, politics and possibilities. London: Routledge, 83–91.
Belk, R. (2007). Why not share rather than own? The Annals of the American Academy of Political and Social Science. 611(1), 126-140.
Belk, R. (2014). You are what you can access: sharing and collaborative consumption online. Journal of Business Research. 67(8), 1595-1600.
Berezina, K., Bilgihan, A., Cobanoglu, C., & Okumus, F. (2016). Understanding satisfied and dissatisfied hotel customers: text mining of online hotel reviews. Journal of Hospitality Marketing & Management. 25(1), 1-24.
Browning, V., So, K. K. F., & Sparks, B. (2013). The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels. Journal of Travel & Tourism Marketing. 30(1-2), 23-40.
Chen, C. C., & Chang, Y. C. (2018). What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richness. Telematics and Informatics. 35(5), 1512-1523.
Chen, H., Phang, C. W., & Zhang, C. (2017). Inviting Strangers to Participate in Collaborative Consumption through Mobile App. International Journal of Human–Computer Interaction. 33(6), 523-535.
Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management. 57, 60-70.
Erickson, T., & Kellogg, W. A. (2000). Social translucence: an approach to designing systems that support social processes. ACM transactions on computer-human interaction (TOCHI). 7(1), 59-83.
Erickson, K., & Sørensen, I. (2016). Regulating the Sharing Economy: Introduction to the Special Issue. SSRN: Internet Policy Review 5(2). 1-15.
Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management. 55, 62-73.
Fairclough, N., & Fairclough, I. (2015). Textual Analysis: Chapter 13. Routledge Handbook of Interpretive Political Science. 186-198.
Fang, B., Ye, Q., & Law, R. (2016). Effect of sharing economy on tourism industry employment. Annals of Tourism Research. 57, 264-267.
Felson, M., & Spaeth, J. L. (1978). Community structure and collaborative consumption: A routine activity approach. American Behavioral Scientist. 21(4), 614-624.
Flick, U., Foster, J., & Caillaud, S. (2015). Researching social representations. The Cambridge handbook of social representations. 64-80.
Flognfeldt, T., & Tjørve, E. (2013). The Shift from Hotels and Lodges to Second-Home Villages in Mountain-Resort Accommodation. Scandinavian Journal of Hospitality and Tourism. 13(4), 332-352.
Franzetti, A. (2015). Risks of the sharing economy. Risk Management. 62(3), 10-12.
Fredline, E., & Faulkner, B. (2000). Host community reactions: A cluster analysis. Annals of Tourism Research. 27(3), 763-784.
Gallarza, M. G., & Saura, I. G. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour. Tourism Management. 27(3), 437-452.
Gomezelj, D. O. (2016). A systematic review of research on innovation in hospitality and tourism. International Journal of Contemporary Hospitality Management. 28(3), 516-558.
Gondim Matos, B., & Marques, L. (2018). Relacionalidade em rede: Cama e Café. Marketing & Tourism Review. 3(3).
Gössling, S., & Michael Hall, C. (2019). Sharing versus collaborative economy: how to align ICT developments and the SDGs in tourism?. Journal of Sustainable Tourism. 27(1), 74-96.
Gregory, A. M., & Weinland, J. (2016). Timeshare research: a synthesis of forty years of publications. International Journal of Contemporary Hospitality Management. 28(3), 438-470.
Gutierrez, J., Garcia-Palomares, J. C., Romanillos, G., & Salas-Olmedo, M. H. (2016). Airbnb in tourist cities: comparing spatial patterns of hotels and peer-to-peer accommodation. Journal: arXiv preprint.
Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism. 18(12), 1192-1217.
Ikkala, T., & Lampinen, A. (2015). Monetizing network hospitality: Hospitality and sociability in the context of Airbnb. In CSCW’15 Proceedings of the 18th ACM Conference on Computer supported cooperative work & social computing. Association for Computing Machinery: New York.
Jacobi, C., van Atteveldt, W., & Welbers, K. (2016). Quantitative analysis of large amounts of journalistic texts using topic modelling. Digital Journalism. 4(1), 89-106.
Jones, M., & Woods, M. (2013). New localities. Regional Studies. 47(1), 29-42.
Kavaratzis, M., & Ashworth, G. (2008). Place marketing: how did we get here and where are we going?. Journal of Place Management and Development. 1(2), 150-165.
Kavaratzis, M., & Hatch, M. J. (2013). The dynamics of place brands: An identity-based approach to place branding theory. Marketing Theory. 13(1), 69-86.
Keskitalo, E. C. H., & Schilar, H. (2016). Co-constructing “northern” tourism representations among tourism companies, DMOs and tourists. An example from Jukkasjärvi, Sweden. Scandinavian Journal of Hospitality and Tourism. 1-17.
Kim, M.-J., Chung, N., & Lee, C.-K. (2011). The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management. 32(2), 256-265.
Li, Y.-M., Wu, C.-T., & Lai, C.-Y. (2013). A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship. Decision Support Systems. 55(3), 740-752.
Lichrou, M., O’Malley, L., & Patterson, M. (2014). On the marketing implications of place narratives. Journal of Marketing Management. 30(9-10), 832-856.
Lichrou, M., O'Malley, L., & Patterson, M. (2008). Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations. Journal of Strategic Marketing. 16(1), 27-39.
Lines, G. E. (2015). Hej, Not Hej Da: Regulating Airbnb in the New Age of Arizona Vacation Rentals. Arizona Law Review. 57, 1163.
Liu, Y., Lin, Z., Zheng, X., & Chen, D. (2016). Incorporating social information to perform diverse replier recommendation in question and answer communities. Journal of Information Science. 42(4), 449-464.
Marques, L. (2013). Constructing social landscape through events: The glocal project of‘s-Hertogenbosch. In Exploring the social impact of events. Routledge, pp. 84-94.
Marques, L., & Gondim Matos, B. (2019). Network relationality in the tourism experience: staging sociality in homestays. Current Issues in Tourism. 1-13.
Marques, L., & Richards, G. (2014). The dimensions of art in place narrative. Tourism Planning & Development. 11(1), 1-12.
McCann, E. J. (2002). The cultural politics of local economic development: meaning-making, placemaking, and the urban policy process. Geoforum. 33(3), 385-398.
McCole, P. (2002). The role of trust for electronic commerce in services. International Journal of Contemporary Hospitality Management. 14(2), 81-87.
Molz, J. G. (2014). Toward a network hospitality. First Monday. 19(3).
Nelson, V. (2015). Place reputation: representing Houston, Texas as a creative destination through culinary culture. Tourism Geographies. 17(2), 192-207.
Öğüt, H., & Onur Taş, B. K. (2012). The influence of internet customer reviews on the online sales and prices in hotel industry. The Service Industries Journal. 32(2), 197-214.
Oskam, J., & Boswijk, A. (2016). Airbnb: the future of networked hospitality businesses. Journal of Tourism Futures. 2(1), 22-42.
Pacione, M. (1998). Toward a Community Economy—An Examination of Local Exchange Trading Systems in West Glasgow. Urban Geography. 19(3), 211-231.
Popescu, G. H., & Ciurlău, F. C. (2019). Making decisions in collaborative consumption: Digital trust and reputation systems in the sharing economy. Journal of Self-Governance and Management Economics. 7(1), 7-12.
Reinert, M. (1983). Une méthode de classification descendante hiérarchique: application à l’analyse lexicale par contexte. Les cahiers de l’analyse des données. 8(2), 187-198.
Richards, G. (2017). From place branding to placemaking: the role of events. International Journal of Event and Festival Management. 8(1), 8-23.
Richards, G., & Duif, L. (2018). Small cities with big dreams: Creative placemaking and branding strategies. Routledge.
Rogers, R., & Botsman, R. (2010). What’s mine is yours: the rise of collaborative consumption. HarperBusiness: New York.
Sans, A., & Quaglieri, A., Unravelling Airbnb: Urban Perspectives from Barcelona. Russo, P & Richards, G (eds.) Reinventing the local in tourism: travel communities and peer-produced place experiences, London: Channel View. 209-228.
Sbalchiero, S., & Tuzzi, A. (2016). Scientists’ spirituality in scientists’ words. Assessing and enriching the results of a qualitative analysis of in-depth interviews by means of quantitative approaches. Quality & Quantity. 50(3), 1333-1348.
Schor, J. (2016). Debating the sharing economy. Journal of Self-Governance and Management Economics. 4(3), 7-22.
Sthapit, E., & Coudounaris, D. N. (2017). Memorable tourism experiences: antecedents and outcomes. Scandinavian Journal of Hospitality and Tourism. 1-23.
Stiglitz, J. E. (2002). Information and the Change in the Paradigm in Economics. The American Economic Review. 92(3), 460-501.
Tussyadiah, I. P. (2015). The Influence of Innovativeness on On-Site Smartphone Use among American Travelers: Implications for Context-based Push Marketing. Journal of Travel & Tourism Marketing. 1-18.
Tussyadiah, I. P. (2016). Strategic self-presentation in the sharing economy: Implications for host branding. In Information and Communication Technologies in Tourism (pp. 695-708): Springer.
Tussyadiah, I. P., & Zach, F. J. (2015). Hotels vs. peer-to-peer accommodation rentals: Text analytics of consumer reviews in Portland, Oregon. Travel and Tourism Research Association: Advancing Tourism Research Globally. 2.
van Meter, K. M., & de Saint Léger, M. (2008). Co-Word Text Analysis Applied to Political Science: 2006 International Political &" Parapolitical" Headlines. Bulletin de méthodologie sociologique. 97(1), 18-38.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management. 31(2), 179-188.
Xu, X., & Li, Y. (2016). The antecedents of customer satisfaction and dissatisfaction toward various types of hotels: A text mining approach. International Journal of Hospitality Management. 55, 57-69.
Yannopoulou, N., Moufahim, M., & Bian, X. (2013). User-generated brands and social media: Couchsurfing and Airbnb. Contemporary Management Research. 9(1), 85.
Ziegler, C.-N., & Golbeck, J. (2007). Investigating interactions of trust and interest similarity. Decision Support Systems. 43(2), 460-475.
Downloads
Published
Issue
Section
License
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA.
