The “Blue Flag” certification and its impacts on Brazilian beaches
DOI:
https://doi.org/10.11606/issn.1984-4867.v31i3p561-576Keywords:
Environmental Certification, Beach, Tourist destination, Sustainability, Differential offerAbstract
Environmental certifications appear in a context where sustainability has been discussed in the management of tourist destinations. Applied to beaches and marinas, they follow strict criteria and indicate the environmental quality of certified locations, generating credibility in actions aimed at sustainability. In this context, this research aims to analyze the impacts of the “Blue Flag” certification on Brazilian beaches in the perception of each beach representatives. As methodological procedures, it is a descriptive exploratory study with a qualitative approach that included structured interviews with the five beaches representatives and general coordination of the national “Blue Flag”. In data processing, the technique of content analysis was used (Bardin, 2004) where the results were illustrated in the format of tables. It was concluded that “Blue Flag” certification can represent an element of tourist differentiation for certified beaches, positively impacting the image of the destination, bringing economic benefits, promoting the capture of public and private resources, promoting environmental awareness of the actors involved (managers, tourists and communities), among others.
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Copyright (c) 2020 Rafaella Soares Espínola, Lissa Valéria Fernandes Ferreira, Sergio Marques Junior
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