Alineación de capacidades colaborativas para la sostenibilidad por medio de Analytic Hierarchy Process
un estudio en un emprendimiento hotelero
DOI:
https://doi.org/10.11606/issn.1984-4867.v30i1p60-77Palabras clave:
Capacidad Colaborativa para la Sostenibilidad (CCS), Analytic Hierarchy Process (AHP), ClusterResumen
El desarrollo de Capacidades Colaborativas para la Sostenibilidad (CCS) por parte de las empresas son prácticas fundamentales para la permanencia duradera en el mercado. Sin embargo, todavía es escasa la literatura sobre CCS, principalmente cuando se considera la evaluación de éstas por medio del modelado matemático. Este artículo tiene como principal objetivo evaluar cuantitativamente la CCS de un hotel que actúa en el cluster de turismo en el estado de Paraíba. Para ello, se tomaron en consideración aspectos de la visión relacional, de la visión basada en recursos naturales y de capacidades colaborativas, así como se utilizó la herramienta multicriterio Analytic Hierarchy Process. Como resultado, se verificó que los atributos de CCS que deben ser mejorados para ampliar el potencial de colaborar con la sostenibilidad del hotel evaluado son: Asignación de Recursos y Gestión de la Cadena de Valor. Entre las contribuciones del artículo, se destacan el avance del conocimiento sobre la temática aún no estudiada en la literatura y la evaluación cuantitativa de la CCS por medio de una herramienta multicriterio.
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