The Supply Dimension in the Light of Innovation Radar: a study about the performance of travel agencies in Recife-PE in the period from 2012 to 2016

Abstract

Diagnosing the innovation degree of firms translates into a need for improved organizational performance. However, this practice is still underdeveloped in micro and small firms of the tourism sector and it lacks researches in the academic field. Thus, this article seeks to analyze the performance with regard to the degree of innovation of travel agencies from Recife (PE - Brazil) focusing on Dimension Offer in light of a tool called Diagnostic Innovation Radar (IR). Data were collected from August 2012 to June 2016. The research is characterized as exploratory and descriptive, with processing and analysis of data made under quantitative and qualitative approaches. Considerating the Bachmann and Destefani (2008) ́s classification, it was found that most companies investigated showed improvements in scores, moving from a ‘little or nothing innovative “to” occasional or systemic innovative “, both based the results of the Global Innovation Degree, as the scores of the Offer dimension. Despite the progress, there are still barriers that limit the innovative capacity of these firms.