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v. 56 n. 3 (2021): Special Issue: Disruptive social marketing dystopia, disconnection & disruption

Publicado: 2021-08-11

Editorial

Guest editorial: Disruptive social marketing dystopia, disconnection and disruption

Carlos Oliveira Santos, Hamilton Coimbra Carvalho, José Afonso Mazzon, Otavio Bandeira de Lamônica

262-265
- pdf (Inglês)

Research Paper

Social marketing: advancing a new planning framework to guide programmes

M. Bilal Akbar, Lawrence B. Ndupu, Jeff French, Alison Lawson

266-281
- pdf (Inglês)
The case for social support in social marketing

Nuno Baptista, Helena Alves, José Pinho

295-313
- pdf (Inglês)
Disrupting social marketing through a practice-oriented approach

Fiona Spotswood, Gareth Wiltshire, Sara Spear

334-347
- pdf (Inglês)
From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment

Carolina Pantuza Vilar dos Santos, Evandro Luiz Lopes, Julia Costa Dias, Celso Augusto Matos, Ricardo Teixeira Veiga

348-365
- pdf (Inglês)
Entrepreneurship in social: Brazilian university students toward a career with purpose

Márcia Maria Garçon, Vania Maria Jorge Nassif

366-381
- pdf (Inglês)
Social marketing for museums: an introduction to social marketing for the arts and culture sector

Flavia I. Gonsales

314-333
- pdf (Inglês)
The prevalence of emotional and rational tone in social advertising appeals

Beatriz Casais, Aline Costa Pereira

282-294
- pdf (Inglês)