PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 22 No. 3 (2015)

Published: 2016-02-26

Finanças

SME FINANCING DECISIONS: SPECIAL FEATURES ARISING FROM THE BUSINESS-OWNER ENTANGLEMENT

Gabriela Pesce, Juan Ignacio Esandi, Anahí Eugenia Briozzo, Hernán Pedro Vigier

357-380
- PDF (Portuguese)

Marketing

PLANNING AND IMPLEMENTATION OF MARKETING COMMUNICATION A COMPARATIVE ANALYSIS BETWEEN THEORY AND PRACTICE

Fabiano Palhares Galão, Edson Crescitelli

435-452
- PDF (Portuguese)
THE RELATIONSHIP BETWEEN PERCEIVED VALUE AND RETENTION: A COMPARARATIVE ANALYSIS BETWEEN PRIVATE COLLEGES AND UNIVERSITIES

Fernando de Oliveira Santini, Wagner Junior Ladeira, Clecio Falcão Araújo, Elivelto Nagel da Rosa Finkler

417-433
- PDF (Portuguese)

Administração Pública

FISCAL EFFORT, DEPENDENCE ON THE FPM AND SOCIOECONOMIC DEVELOPMENT: A STUDY APPLIED TO MUNICIPALITIES IN MINAS GERAIS

Wellington de Oliveira Massardi, Luiz Antonio Abrantes

295-313
- PDF (Portuguese)
IDENTIFICATION THE DETERMINANT VARIABLES OF A DELEGATION OF PUBLIC SERVICES EFFECTIVENESS, ACCORDING TO THE PERCEPTION OF ITS USERS

Ezequias Ferreira de Souza, Wendel Alex Castro Silva, Elisson Alberto Tavares Araújo

315-336
- PDF (Portuguese)

Estratégia Empresarial

FRANCHISING CONTROL AND PERFORMANCE: A STUDY ON THE ORGANIZATIONAL PERFORMANCE EVALUATION ACTIVITIES CONDUCTED BY FRANCHISORS

Carlos Amorim Lavieri, Hamilton Luiz Corrêa, Julio Araújo Carneiro da Cunha

337-355
- PDF (Portuguese)

Gestão de Pessoas em Organizações

ORGANIZATIONAL LEARNING AND MANAGERS’ EDUCATION: HOW MANAGERS LEARN IN A PETROCHEMICAL INDUSTRY SECTOR

Neylla Carolina Pamponet de Almeida, Jader Cristino de Souza-Silva

381-402
- PDF (Portuguese)
MBI-GS SCALE VALIDATION: A GENERAL SURVEY INVESTIGATION ON EMPLOYEES’ HEALTH PERCEPTION

Marcelo da Silva Schuster, Valeria da Veiga Dias, Luciana Flores Battistella, Márcia Zampieri Grohmann

403-416
- PDF (Portuguese)