BROADBAND INTERNET: A PROSPECTIVE EXPLORATORY STUDY ON ITS PENETRATION, CONNECTION TECHNOLOGIES, AND IMPACTS ON BRAZIL IN 2020

Authors

  • Renata Giovinazzo Spers Universidade de São Paulo. Faculdade de Economia em Administração. Departamento de Administração
  • James Terence Coulter Wright Universidade de São Paulo
  • Antonio Thiago Benedete Silva Universidade Nove de Julho

Keywords:

Broadband Internet, Delphi Technique, Foresight.

Abstract

This study aimed to explore the evolution of broadband Internet penetration in Brazil in 2020 and the impacts on the population and the Brazilian economy. The Delphi Method of consultation with experts was used, in which 98 respondents in Round 1 and 72 respondents in Round 2 participated. The results indicate that there will be an increase in broadband penetration in all economic sectors. Such expansion will however depend on the lower cost of services. According to 60% of specialists, the cost of broadband Internet will be a critical factor for the expansion of penetration. The technology that will have more growth in broadband Internet connections by 2020, indicated by 33% of specialists, will be "Connecting via cable modem or wireless (offered by cable TV operators)," followed by "Connection via WiMAX networks," with 31% of predictions. As for 69% of specialists, the main impact on the economy by 2020 will be the increase of the Gross Domestic Product of Brazil, and the principal impacts of broadband Internet penetration in the Brazilian population will be the "Increase of Productivity of Individuals,” as indicated by 49% of experts, and "Improving the Quality of Life," indicated by 46%.

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Author Biographies

  • Renata Giovinazzo Spers, Universidade de São Paulo. Faculdade de Economia em Administração. Departamento de Administração
    Doutora em Administração pela Universidade de São Paulo – USP Professora Doutora do Departamento de Administração da Faculdade de Economia em Administração – FEA-USP
  • James Terence Coulter Wright, Universidade de São Paulo
    Doutor em Administração pela Universidade de São Paulo – USP Professor Doutor da Universidade de São Paulo – USP
  • Antonio Thiago Benedete Silva, Universidade Nove de Julho
    Mestre em Administração pela Universidade de São Paulo – USP Professor de Ensino Superior da Universidade Nove de Julho – UNINOVE

Published

2012-07-04

Issue

Section

Artigos

How to Cite

BROADBAND INTERNET: A PROSPECTIVE EXPLORATORY STUDY ON ITS PENETRATION, CONNECTION TECHNOLOGIES, AND IMPACTS ON BRAZIL IN 2020. (2012). INMR - Innovation & Management Review, 9(2), 55-78. https://journals.usp.br/rai/article/view/79263