AN ANALYSIS INTRASECTORAL INTERSECTORAL AND SMALL BUSINESS INNOVATION DEGREE OF PORTE PERNAMBUCO STATE

Abstract

The development of innovation in companies has as its foundation the effort of continuity in the generation of performance indicators. However, measurements and evaluations of companies are often guided by objectives and short-term effects, making it impossible to continue the effort in generating parameters. For the process of gradual improvement of organizational performance, assessments of the degree of innovation must be continuous. Given this, this study evaluates the Degree of Innovation, the Degree of Innovation Sector and the Characteristic of Sectoral Innovation of Small Businesses belonging to the Industry, Trade and Services sectors of the state of Pernambuco, from a perspective of continuous intra-sectoral and inter-sectoral analysis. To achieve this objective, the diagnostic Innovation Radar was applied on 90 EPPs in three different times. The results showed that the service sector has shown greater progress in innovation compared to trade and industry. Once the trade sector showed an increase of GI in all dimensions, while the industrial sector had accrued in just six dimensions of the radar. Through GIS, we found that the relationship, Brand and Customer dimensions stood out as inducing weight in the three sectors analyzed.