INNOVATION CAPACITY IN SMEs SEGMENT INDUSTRIAL CONFECÇÕES
Keywords:
Innovation, Innovation Capacity, SMEs.Abstract
Innovation is important today not only for large but also for small and medium enterprises (SMEs). This research analyzes the innovation capacity of SMEs in the clothing industries from Maringá, considered a pole clothing of Parana State and Brazilian, whose businesses are predominantly small and medium sized. The research used the model of Julien et al. (2009). The nature of research is exploratory and quantitative, have been conducted through a survey using a structured questionnaire addressed to 34 entrepreneurs, whose results showed that the sector has low capacity for innovation. The innovations presented themselves as weak, not associated with the absorption capacity of the information.Downloads
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Published
2015-12-30
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How to Cite
INNOVATION CAPACITY IN SMEs SEGMENT INDUSTRIAL CONFECÇÕES. (2015). INMR - Innovation & Management Review, 12(4), 76-98. https://journals.usp.br/rai/article/view/101482