INNOVATION CULTURE OF MEASURE: SYSTEMIC APPROACH AND STRATEGIC FOCUS ON INNOVATION WITH THE EFFECTIVENESS

Abstract

The culture of innovation is understood in this study as the sharing of values and beliefs by individuals that are part of an organization with respect to innovation, coupled with the idea of seeking competitiveness. This study aimed to describe the process of constructing a measure of innovation culture, in a systemic and strategic vision, based on the analysis of the literature on the topic and on scales that have similar purposes. Five scales were constructed for a total of 124 items representing five different dimensions. After a factor and an internal consistency analysis of the items that made up each scale, the following five dimensions were confirmed: Innovation strategies: content of the culture; Innovation strategies: internal communication system; Conditions of the internal context for innovation; Relationship with the organization’s external context and Results: perception of the effectiveness of innovations. Factor loadings above 0.60 and internal consistency indexes above 0.80 were predominant in the factors within each scale of the five dimensions. Pearson's correlations between an item that assessed how the organization was perceived as innovative and scales representing each dimension indicated that the measure has convergent validity. The name chosen for the complete instrument, covering the five dimensions, was Evaluation of the Culture of Innovation (ECI). The importance of setting up a measure that is more comprehensive than the others available in the reviewed literature, which includes different aspects of the innovation culture for the reality of Brazilian organizations and with good psychometric qualities, is highlighted. Future studies are suggested to test whether the factor structure will prove stable over time, as well as the completion of revisions that include new findings on the culture of innovation.