MANAGEMENT OF INNOVATION AND EXPANSION OF INCLUSION sociodigital : AN ANALYSIS OF BALANCED SCORECARD FOR IN NAVEGAPARÁ PROGRAM

Abstract

The study has the purpose of analyzing the application of the Balanced Scorecard Program inclusion sociodigital Navegapará Company Data Processing of Pará (Prodepa). Navegapará The program has been object of methodological improvements of operation and this research question to what extent this program, through the current BSC methodology, has managed the expansion of the inclusion in the State of Pará sociodigital The methodology of this research has a qualitative approach character from exploratory research literature, documentary and case study based on semi-structured interviews and questionnaires with those involved in strategic planning Prodepa specifically Navegapará program. The study concluded that the implementation of the BSC in the program Navegapará contributed to the expansion of sociodigital inclusion in the State of Pará, in that guided and encouraged practitioners to prepare the planning of their actions in order to achieve the target set by the program, besides promoting the alignment of all parts of the company facilitating actions of teams and foster program review, particularly in the issue sustainability.