ECO-INNOVATION IN A SMALL RECYCLING ENTERPRISE IN THE CITY OF MANAUS

Abstract

This paper aims to characterize an analysis of the process of eco-innovation held by the Omega enterprise. Regarding the methodology this work is considered a qualitative and descriptive research and using the case study as methodological procedure. Research techniques used were the indirect documentation (desk research), the intensive direct observation (observation and structured interview) and extensive direct observation (form of eco-innovation). Results are presented in the context of the enterprise and the production process, the results of the form of eco-innovation and the main eco-innovations (product, process and social) adopted by the company. The conclusions point to the adequacy of the innovations in products and processes developed by the enterprise and literature presented with this, the Omega enterprise can be considered as eco-inovator strategic. The relevance of this study lies in presenting a form to evaluate ecoinovadoras activities within enterprises and validating between eco-innovations observed in the firm and literature.