Vol. 15 No. 29 (2018): Relações Públicas e Marketing: convergência na era digital

Strategic sources for results

• PDF (Portuguese)

When the voices are multiple

• PDF (Portuguese)

Inclusion and exclusion: interfaces between Theo van Leeuwen’s assumptions and organizational communication

• PDF (Portuguese)

Fractures of Excellence: the elimination of Public Relations' ambiguities

• PDF (Portuguese)

Marketing and Public Relations to promote dialogue with the public in the social networks

• PDF (Portuguese)

Salvador and the senses: communication strategies on the web for brand-city construction

• PDF (Portuguese)

In search of meanings for the “Rio brand”: the narratives of the website portomaravilha.com.br

• PDF (Portuguese)

Storytelling in organizations: the presence of diversity in institutional narratives

• PDF (Portuguese)

Marketing, empowerment and interactivity: the discursive ethos of the Lola Cosmetics brand in virtual ecology

• PDF (Portuguese)

Trust, trustworthiness and ethics: can business organizations learn anything from Aristotle?

• PDF (Portuguese)

New meanings for strategic communication in the context of organizations: dialogue and production of meaning

• PDF (Portuguese)

Advertising beyond consumption

• PDF (Portuguese)

When the future is so close

• PDF (Portuguese)

Results and communication in one language

Official mobile applications in Spanish football clubs as a tool for communication of content

• PDF (Spanish)