Vol. 12 No. 22 (2015): Redes Sociais: Usos Corporativos

Apresentação

Corporate communication: on the network and increasingly social

Elizabeth Saad Corrêa, Luiz Alberto de Farias

12-15
- PDF (Portuguese)

Espaço Aberto

Culture, communication and strategy in the systemic-discursive perspective

Victor Márcio Laus Reis Gomes

16-25
- PDF (Portuguese)
Dilemmas of the hybrid institutional communication systems: analysis of the tensions and conflicts in the media project of the Brazilian House of Representatives

Antonio Teixeira de Barros, Cristiane Brum Bernardes

26-37
- PDF (Portuguese)
Said and not said: Brazil and the consumption practices in the self-ads of advertising agencies in the 1950s

João Anzanello Carrascoza, Tânia Márcia Cezar Hoff

38-45
- PDF (Portuguese)
The pragmatism of the professional sources of information: a non-conspiring theoretical perspective of the relationship between press aides and journalists

Vasco Ribeiro

46-56
- PDF (Portuguese)
Technicity as a structural mediation in the process of transit of audiences: notes for contemporary organizational communication

Mônica Pieniz

57-66
- PDF (Portuguese)
Corporate and customized radios: new players in the audio broadcasting market

Marcelo Kischinhevsky

67-77
- PDF (Portuguese)
Public communication and constitution of scenarios of dissent in institutional contexts

Ângela Cristina Salgueiro Marques

78-91
- PDF (Portuguese)
The construction of proximity in public communication: social media and the rupture of impersonality

Márcio Simeone Henriques, Lidiane Ferreira Sant'Ana

92-102
- PDF (Portuguese)

Dossiê

Relationships in the social media (or digital public relations): are we talking about mediatization of public relations?

Carolina Frazon Terra

103-117
- PDF (Portuguese)
Organizational discourses: consumer relations in the environment of the digital social networks

Elizabeth Moraes Gonçalves, Vanda de Souza Machado

118-129
- PDF (Portuguese)
Public relations strategies for organizations in an era of digital social media

Bianca Marder Dreyer

130-144
- PDF (Portuguese)
Educational radio and digital social media: perspectives and challenges of the Radio Unesp FM fanpage

Maximiliano Martin Vicente, Christiane Delmondes Versuti

145-160
- PDF (Portuguese)
The Facebook as a strategy to overcome the scarcity of institutional communication means: the case of the School of Letters of the University of Coimbra

João Figueira

161-175
- PDF (Portuguese)
Use of the social media by the governor of Goiás: a marketing strategy or public communication?

Eva Márcia Arantes Ostrosky Ribeiro, Tiago Mainieri

176-186
- PDF (Portuguese)
Communication of crisis in digital social media: a study of the Twitter, of the Facebook and of the Petrobras’ corporate blog

Jones Machado, Eugenia Maria Mariano da Rocha Barichello

187-197
- PDF (Portuguese)
Integrated communication, public relations and management of reputation in digital environment: a critical perspective

Else Lemos Inácio Pereira

198-208
- PDF (Portuguese)
Public celebrity Romário: analysis of the interactions that are proposed in his official profile in the Facebook

Rejane de Oliveira Pozobon, Paula Purper Arruda

209-224
- PDF (Portuguese)
Personas on Facebook and affiliation consumption: perceptions on (un)fitting between selves on and offline

Beatriz Brandão Polivanov

225-235
- PDF (Portuguese)

Entrevista

Networks woven in real time

Derrick de Kerckhove

236-241
- PDF (Portuguese)

Depoimentos

Social media and image risk

Claudio Cardoso, João Abramo, Alexandre Martins, Elizabeth J. S. M. Freitas

242-255
- PDF (Portuguese)
The internet of things and the re-creating of marketing

Mauro Segura

256-258
- PDF (Portuguese)

Pesquisa

Organizational fans and the mnemonic discourse in the social media: notes based on the study of the Viva Channel

Adriana da Rosa Amaral, Augusto Rodrigues Parada

259-271
- PDF (Portuguese)
Creative-innovative strategies of corporate communication of companies in digital social media: the Itaú, O Boticário and Cacau Show cases

Felipe Chibás Ortiz, Melanie Cipolla

272-290
- PDF (Portuguese)

Resenha

Dealing with crises in the era of digital social networks

Anaíle Terumi Moura

291-294
- PDF (Portuguese)
Experiences beyond the cultural frontiers

Maurício Mário Monteiro

295-297
- PDF (Portuguese)
Organizational communication from a perspective view

Luiz Alberto de Farias

298-300
- PDF (Portuguese)
A refreshing source of inspiration, humanism and hope

Fernando Castro Adame

301-306
- PDF (Spanish)

Vol. 12 No. 22 (2015): Redes Sociais: Usos Corporativos

Full Issue

Apresentação

Corporate communication: on the network and increasingly social

Espaço Aberto

Culture, communication and strategy in the systemic-discursive perspective

Dilemmas of the hybrid institutional communication systems: analysis of the tensions and conflicts in the media project of the Brazilian House of Representatives

Said and not said: Brazil and the consumption practices in the self-ads of advertising agencies in the 1950s

The pragmatism of the professional sources of information: a non-conspiring theoretical perspective of the relationship between press aides and journalists

Technicity as a structural mediation in the process of transit of audiences: notes for contemporary organizational communication

Corporate and customized radios: new players in the audio broadcasting market

Public communication and constitution of scenarios of dissent in institutional contexts

The construction of proximity in public communication: social media and the rupture of impersonality

Dossiê

Relationships in the social media (or digital public relations): are we talking about mediatization of public relations?

Organizational discourses: consumer relations in the environment of the digital social networks

Public relations strategies for organizations in an era of digital social media

Educational radio and digital social media: perspectives and challenges of the Radio Unesp FM fanpage

The Facebook as a strategy to overcome the scarcity of institutional communication means: the case of the School of Letters of the University of Coimbra

Use of the social media by the governor of Goiás: a marketing strategy or public communication?

Communication of crisis in digital social media: a study of the Twitter, of the Facebook and of the Petrobras’ corporate blog

Integrated communication, public relations and management of reputation in digital environment: a critical perspective

Public celebrity Romário: analysis of the interactions that are proposed in his official profile in the Facebook

Personas on Facebook and affiliation consumption: perceptions on (un)fitting between selves on and offline

Entrevista

Networks woven in real time

Depoimentos

Social media and image risk

The internet of things and the re-creating of marketing

Pesquisa

Organizational fans and the mnemonic discourse in the social media: notes based on the study of the Viva Channel

Creative-innovative strategies of corporate communication of companies in digital social media: the Itaú, O Boticário and Cacau Show cases

Resenha

Dealing with crises in the era of digital social networks

Experiences beyond the cultural frontiers

Organizational communication from a perspective view

A refreshing source of inspiration, humanism and hope

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