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Vol. 7 No. 13 (2010): Comunicação, marketing e produção cultural

View Vol. 7 No. 13 (2010): Comunicação, marketing e produção cultural

Published: 2010-12-26

Editorial

Um universo chamado cultura

Os Editores

6-9
- PDF (Portuguese)

Espaço Aberto

Communication organizations and the imitation-innovation binomial

Gino Giacomini Filho

12-25
- PDF (Portuguese)
The public relations professional in the global corporate environment

Paulo Roberto Nassar de Oliveira

26-32
- PDF (Portuguese)

Dossiê

Singularities of skills development in organization of culture in Brazill

Antonio Albino Canelas Rubim

36-48
- PDF (Portuguese)
Marketing is the message

Manoel Marcondes Machado Neto

49-64
- PDF (Portuguese)
Strategic management of culture:the emergence of communication by cultural action

Eduardo Augusto, Mitsuru Higuchi Yanaze

65-79
- PDF (Portuguese)
From maecenate to cultural marketing: the evolution of sponsorship in Brazil

Inês Fernandes Correia

80-91
- PDF (Portuguese)
The use of cultural marketing as an instrument of institutional public relations

Simone Alves de Carvalho

92-102
- PDF (Portuguese)
The Belo Horizonte cultural scenario: communication on scene in the theater and dance stages

Carlos Magno Camargos Mendonça

103-115
- PDF (Portuguese)

Pesquisa

Latin American macro-survey of communication and public relations

Juan-Carlos Molleda, Ángeles Moreno, Andréia Athaydes, Ana María Suárez

118-141
- PDF (Spanish)

Entrevista

Culture as an end principle

Danilo Santos de Miranda

142-155
- PDF (Portuguese)

Depoimentos

Access to culture: the rigth opportunity for the social projects that can democratize cultural citizenship

Sergio José Andreucci Júnior

158-165
- PDF (Portuguese)

Resenha

Finding paths between communication and organizational studies

Ricardo Caribé

168-171
- PDF (Portuguese)
Communication, humanization and organization: a contemporaneous triad?

Claudia Nociolini Rebechi

172-175
- PDF (Portuguese)
In the wings of the Planalto Palace: the presidents’ men and the relationships with the press

João José Forni

176-181
- PDF (Portuguese)