Relações Públicas e História Empresarial no Brasil
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2006.139997Keywords:
Public Relations. Organizational communication. Business history. Business memory. Professional market. Public Relations and Organization Communication Research.Abstract
The history of Public Relations shows a field where theory and practice are in constant evolution. This survey has the purpose of studying the relations between Public Relations, Organizational Communication and Business History, having established the assumption that the overlapping characterizes a new scope for Public Relations. A quantitative survey was conducted with 119 organizations with the purpose of testing the assumptions related to the connections between these fields, which enabled establishing theoretical and professional characteristics that are inherent to the detected links and confirming the assumption proposed.Downloads
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2006-12-13
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How to Cite
NASSAR, Paulo. Relações Públicas e História Empresarial no Brasil. Organicom, São Paulo, Brasil, v. 3, n. 5, p. 154–177, 2006. DOI: 10.11606/issn.2238-2593.organicom.2006.139997. Disponível em: https://journals.usp.br/organicom/article/view/139997.. Acesso em: 22 jul. 2024.