Communication, social mobilization and citizenship: learning from the civic surveillance of the third sector

Abstract

Community communication plays a fundamental role in the self-emancipation process of popular movements, contributing to increase their autonomy and visibility. Third sector organizations design projects, use channels and speeches that have been stimulating the debate about human rights, sustainability and freedom of expression, among other current and relevant topics. In this article, we describe and analyze the communication strategies of two of their most prominent representatives: the Movimento dos Atingidos por Barragens (MAB) (Movement of People Affected by Dams) and the Greenpeace.