Institutional book, history and memory: dynamics of production
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2014.139225Keywords:
Institutional book. Story. Narrative. Memory. Communication.Abstract
This article reflects on the dynamics of production of institutional books, one of the narratives present in enterprises and organizations. The central idea is that a publication may represent a potential to combine actions of organizational communication and historical responsibility, as well as break the corporate environment because of the diffusion capacity of relevant equity to the memory of society. Professionals responsible for the construction of this narrative were interviewed.
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A submissão implica a cessão de direitos da primeira publicação à revista Organicom, sem pagamento. Os autores podem estabelecer por separado acordos adicionais para a distribuição não exclusiva de versão da obra publicada na revista (como colocar em um repositório institucional ou publicar um livro), com o devido reconhecimento de sua publicação inicial na revista Organicom.
