Communication, sports, tourism and environment: how canoeing transformed Piraju into an olympic town
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2011.139114Keywords:
Communication. Sport. Environment. Piraju. Tourism.Abstract
This article presents a report on the experience that occurs in the touristic city of Piraju, in the State of São Paulo. The main argument is that the municipality became an Olympic city as from the implementation of sports and educational projects that attempt to develop canoeing. The integration between the sport, communication and environment changed social relations in the locality, with direct impacts on tourism and the well-being of residents. Amidst this situation, the preliminary results of this policy changed the routine of the media in the region.Downloads
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Published
2011-12-26
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How to Cite
MALULY, Luciano Victor Barros; CERVEIRA FILHO, José Luiz Fernandes. Communication, sports, tourism and environment: how canoeing transformed Piraju into an olympic town. Organicom, São Paulo, Brasil, v. 8, n. 15, p. 184–198, 2011. DOI: 10.11606/issn.2238-2593.organicom.2011.139114. Disponível em: https://journals.usp.br/organicom/article/view/139114.. Acesso em: 22 jul. 2024.