Communication organizations and the imitation-innovation binomial
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2010.139066Keywords:
Communication Organizations. Innovation. Imitation. Communication.Abstract
This text analyzes the imitation-innovation practice in the organizational context and focuses on the field of communication, also proposing a theoretical model for this practice. It concerns an exploratory study that uses theoretical references in the innovation, imitation, organization and communication fields. It presents as a result an innovation model – intrinsic innovation, perceived innovation, conjugated innovation – and an imitation model - intrinsic imitation, perceived imitation, conjugated imitation.Downloads
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Published
2010-12-26
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How to Cite
GIACOMINI FILHO, Gino. Communication organizations and the imitation-innovation binomial. Organicom, São Paulo, Brasil, v. 7, n. 13, p. 12–25, 2010. DOI: 10.11606/issn.2238-2593.organicom.2010.139066. Disponível em: https://journals.usp.br/organicom/article/view/139066.. Acesso em: 22 jul. 2024.