Notes on Public Relations practices on the web
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2009.139021Keywords:
Public Relations. Communication strategies. Sites. Institutional legitimation. Mediatization.Abstract
This work presents research results that had the purpose of classifying different phases of Public Relations practices on the web (WebRP), in the course of the last fourteen years. The methodology uses the multiple cases study, where the core was developed from twelve sites studied at three different moments: the 1990s, the beginning of the 2000 decade and present time (2008/2009). At the end of the analyses we found the pertinent strategies for each period, which enabled categorization of the three WebRP phases.Downloads
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Published
2009-12-18
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How to Cite
BARICHELLO, Eugenia Maria Mariano da Rocha; STASIAK, Daiana. Notes on Public Relations practices on the web. Organicom, São Paulo, Brasil, v. 6, n. 10-11, p. 168–173, 2009. DOI: 10.11606/issn.2238-2593.organicom.2009.139021. Disponível em: https://journals.usp.br/organicom/article/view/139021.. Acesso em: 22 jul. 2024.