Public Relations and Organizational Communication under discussion
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2009.139008Keywords:
Public Relations. Organizational Communication. Academic history.Abstract
This article presents an overview of the conceptual and professional history of Public Relations and Organizational Communication in the Brazilian context. The objective is understanding the difficulties and advances of academic studies in these fields and their repercussion on professional practice. To contextualize this reflection on convergences and conceptual limits in both fields, the positions of Brazilian authors who have presented arguments on these issues are reviewed. We find that the interconnections between these fields promote dialogue and that this conjuncture is propitious for the strengthening of Public Relations.
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A submissão implica a cessão de direitos da primeira publicação à revista Organicom, sem pagamento. Os autores podem estabelecer por separado acordos adicionais para a distribuição não exclusiva de versão da obra publicada na revista (como colocar em um repositório institucional ou publicar um livro), com o devido reconhecimento de sua publicação inicial na revista Organicom.