Public Relations and Organizational Communication: agreements, disagreements and re-agreements
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2009.139007Keywords:
Public Relations. Organizational Communication. Paradiigms.Abstract
This article proposes a brief reflection based on the necessity of (re)thinking the Public Relations and of finding their (re)meanings or new meanings in the complex field of Organizational Communication. Such (re)thinking requires use of other paradigm aspects so as to re(visit) and continually review the conceptions and the structures of the disciplines, which are still related to application of Public Relations know-how.
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Published
2009-12-18
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A submissão implica a cessão de direitos da primeira publicação à revista Organicom, sem pagamento. Os autores podem estabelecer por separado acordos adicionais para a distribuição não exclusiva de versão da obra publicada na revista (como colocar em um repositório institucional ou publicar um livro), com o devido reconhecimento de sua publicação inicial na revista Organicom.
How to Cite
SCROFERNEKER, Cleusa Maria Andrade. Public Relations and Organizational Communication: agreements, disagreements and re-agreements. Organicom, São Paulo, Brasil, v. 6, n. 10-11, p. 76–82, 2009. DOI: 10.11606/issn.2238-2593.organicom.2009.139007. Disponível em: https://journals.usp.br/organicom/article/view/139007.. Acesso em: 22 jul. 2024.