A handling of verses: the cordel in digital media in pandemic times

Abstract

From leaflet to cyberspace, cordel literature has gained strength and space in different social media, especially in the current pandemic moment of the new coronavirus. The present study seeks to identify the motivation of the sergipana cordelista Claudia Emilly Silva Barreto to work in the digital environment, knowing her main digital marketing strategies, as well as analyzing how the use of digital media has influenced her work during the pandemic and the main difficulties that face in that context. The aim is to answer the question: How has the cordelist with the profile “A heap of verses” been doing in the context of the era of digital media in the current pandemic moment by Covid19? The methodology uses a qualitative approach, by case study, and the analyzes are made by Laurence Bardin's Content Analysis. The survey results point to a strong relationship in the use of digital media by the cordelista, motivated by the quarantine situation resulting from the pandemic installed in the country. His main social media is Instagram, where he searches and is found by other artists who wish to partner. Among the difficulties encountered in working in the digital environment is the lack of quality equipment for the production of its content, and the pandemic did not have a negative influence on their work.