A proposal to use music in rural tourism

Authors

  • Ivan Vilela Universidade de São Paulo; Escola de Comunicações e Artes; Departamento de Música

Keywords:

Music, Rural tourism, Popular culture, Brazilian culture

Abstract

This essay suggests proposals for use of music in the segment of Rural Tourism in addition to questioning current practices of cultural imposition by massmedia effect. Through a brief historical and cultural survey of the Brazilian people, we question why we do not use elements of local cultures of Brazil in that segment. We also suggest alternative inclusion of local Brazilian musical potential as a means of differentiation of institutions dedicated to rural tourism within the market.

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Published

2013-01-01

Issue

Section

Cultura e Música Popular

How to Cite

Vilela, I. (2013). A proposal to use music in rural tourism. Estudos Avançados, 27(79), 207-223. https://journals.usp.br/eav/article/view/68712