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Vol. 5 No. 1 (2013): Os Signos do Consumo em tempos de tutela midiática e da crise econômica

(Janeiro-junho)

Published: 2013-06-21

Full Issue

PDF (Portuguese)

PRESENTATION

Os signos do consumo em tempos de tutela midiática e da crise econômica

Eneus Trindade, Clotilde Perez

1-4
- PDF (Portuguese)

ARTICLES

Contemporary media and popular culture: mediation and protection

Maria Salett Tauk Santos

5-18
- PDF (Portuguese)
Government propaganda and automotive advertising: Disputes and contradictions

Leandro Stevens

19-31
- PDF (Portuguese)
The relationship as a strategy for strengthening corporate reputation: the case coca-cola zero

Tânia Oliveira Pereira

32-49
- PDF (Portuguese)
Benjamin Button Effect: the figure of elderly in the identity representation of contemporary brands

Flavia Igliori Gonsales, Sandra Souza

50-69
- PDF (Portuguese)
Celebrities, brands and consumption: What attributes of celebrities strengthen a product in the Market?

Andrea Costa do Nascimento, Clotilde Perez, Diego Antônio de Oliveira, Karla Patriota Bronsztein

70-87
- PDF (Portuguese)
Publicizing the bubble. A methodological approach to the analysis of advertising discourse in the mortgage sector in Spain

Antonio Raúl Fernández Rincón

88-116
- PDF (Spanish)
Semiotics Applied to Advertising: A Study of Different Forms of Advertising´s Cosmetics Seda

Dhione Oliveira Santana, Raquel Marques Carriço Ferreira

117-127
- PDF (Portuguese)
A short review of consumption in Greece: 1960-2010

Emmanouel Heretakis

128-145
- PDF (Portuguese)

REVIEWS

Um palimpsesto no olhar da comunicação para o livro discurso: brasilidades midiáticas de Eneus Trindade

Maria Angela Pavan

146-148
- PDF (Portuguese)