PORTAL DE REVISTAS DA USP

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Vol. 21 No. 2 (2014)

Published: 2014-06-02

Administração Geral

Proposal of a Protocol for the Study of Intuition and the Decision-Marking Process.

Fernando Kuhn Andriotti, Henrique Mello Rodrigues de Freitas, Cristina Dai Prá Martens

163-181
- PDF (Portuguese)

Ensino em Administração

Interaction of Family Values in the Management of a Family Business From Minas Gerais State: A Zema Group Study Case.

Álvaro Francisco de Britto Júnior, Marlene Catarina de Oliveira Lopes Melo

183-198
- PDF (Portuguese)

Estratégia Empresarial

Application of Anticipative and Collective Strategic Intelligence: Innovation of the Strategic Decision-Making Based on Learning and Creation of Sense.

Kathiane Benedetti Corso, Simone Leticia Raimundini, Fernanda Oliveira Granado, Raquel Janissek-Muniz

199-217
- PDF (Portuguese)

Finanças

Corporate Governance and Return on Equity of Family Control Companies and Non-Family Control Companies in Brazil.

Ricardo Bruno Queiroz Sampaio, Bruno Chaves Correia Lima, Augusto Cézar de Aquino Cabral, Álvaro Luiz Bandeira de Paula

219-234
- PDF (Portuguese)

Marketing

Assessment of Brand Type Influence in Purchase Decision.

Luiz Alberto Marcondes Homen de Mello e Castro, Maria Aparecida Gouvêa

235-251
- PDF (Portuguese)
An Analysis of the Impact of Perceived Costa Structure on Predisposition to Software Piracy.

Richélita do Rosário Brito Casali, Francisco José da Costa

253-268
- PDF (Portuguese)

Produção e Operações

The Role of Service Quality and Retail Store Image in Consumption Experience of Automotive Services.

Ieda Pedógia Martins Damian, Edgard Monforte Merlo

269-282
- PDF (Portuguese)

Tecnologia da Informação

Progressing in the Theoretical Discussion About it Portfolio Management and its Dimensions.

Pietro Cunha Dolci, Antonio Carlos Gastaud Maçada, Eugenio Avila Pedrozo

283-301
- PDF (Portuguese)