Bouncing between screens: social TV and Brazilian NBA audience. REGE Revista de Gestão, [S. l.], v. 31, n. 3, 2024. DOI: 10.1108/REGE-12-2021-0206. Disponível em: https://journals.usp.br/rege/article/view/229913.. Acesso em: 23 nov. 2024.