Celebrity endorsement in African context: TEARS model approach. REGE Revista de Gestão, [S. l.], v. 30, n. 4, p. 334–347, 2024. DOI: 10.1108/REGE-07-2021-0110. Disponível em: https://journals.usp.br/rege/article/view/217841.. Acesso em: 24 nov. 2024.