Glimmers of a symbolic guerrilla: the "identification of purposes" between a global company and its billionaire founder

Abstract

The article presents an interview with the founder of the company where the research took place, and the situation in which such interview has occurred, in order to approach the production of the company´s discourse and its consequences to labor. It also purposes a discussion about a kind of "symbolic guerrilla", between the sociologist and the businessman during that interview, besides possible relations between this discussion and the reflections about hte concept of "twofold truth of labor" (BOURDIEU, 2007).