Sensory Priming

The olfaction as an attention inducer

Authors

  • Carolina Roberto Carrieri UNIFESP - Instituto de Ciências Ambientais Químicas e Farmacêuticas, Universidade Federal de São Paulo, Diadema SP, Brasil
  • Airton Rodrigues FATEC - Faculdade de Tecnologia de Diadema Luigi Papaiz, Diadema SP, Brasil
  • Patricia Santos Lopes UNIFESP - Instituto de Ciências Ambientais Químicas e Farmacêuticas, Universidade Federal de São Paulo, Diadema SP, Brasil
  • Newton Andréo-Filho UNIFESP - Instituto de Ciências Ambientais Químicas e Farmacêuticas, Universidade Federal de São Paulo, Diadema SP, Brasil
  • Yasmin Rosa Santos UNIFESP - Instituto de Ciências Ambientais Químicas e Farmacêuticas, Universidade Federal de São Paulo, Diadema SP, Brasil
  • Orpheu Bittencourt Cairolli UNIFESP - Instituto de Ciências Ambientais Químicas e Farmacêuticas, Universidade Federal de São Paulo, Diadema SP, Brasil
  • Milica Stevic London College of Fashion, University of the Arts London, London, United Kingdom
  • Marcelo Dutra Duque UNIFESP - Instituto de Ciências Ambientais Químicas e Farmacêuticas, Universidade Federal de São Paulo, Diadema SP, Brasil
  • Paulo Roberto Regazi Minarini UNIFESP - Instituto de Ciências Ambientais Químicas e Farmacêuticas, Universidade Federal de São Paulo, Diadema SP, Brasil
  • Vânia Rodrigues Leite-Silva UNIFESP - Instituto de Ciências Ambientais Químicas e Farmacêuticas, Universidade Federal de São Paulo, Diadema SP, Brasil; Therapeutics Research Centre, Translational Research Institute, Diamantina Institute, University of Queensland, Brisbane, Qld, Australia https://orcid.org/0000-0001-5913-1425

DOI:

https://doi.org/10.1590/

Keywords:

Cognition, Olfactive priming, Visual attention

Abstract

In this study, we investigated the influence of the olfactive stimulus on visual attention. Two groups of 30 subjects participated in two experiments. Both experiments presented two arrays of fruits stimulus intercalated by an olfactive intervention. The stimulus was received in the form of images by the first group and in the form of words by the second group. An eye-tracking device monitored the timekeeping of visual attention dispensed in each stimulus. The results showed that olfactive priming influenced visual attention in both cases but with a greater degree in the images stimulus group. This study shows for the first time that image information is more susceptible to priming olfactive information than wording information. This effect may be associated with the formation of mental images in working memory, aroused by fragrances.

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Published

2023-01-16

Issue

Vol. 58 (2022)

Section

Article

License

Copyright (c) 2022 Brazilian Journal of Pharmaceutical Sciences

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How to Cite

Sensory Priming: The olfaction as an attention inducer. (2023). Brazilian Journal of Pharmaceutical Sciences, 58. https://doi.org/10.1590/