ANALYZING R&D PROJECTS ON HEALTH PRODUCTS

Autores

  • Eduardo Pinheiro Gondim Vasconcellos Universidade de São Paulo
  • Sérgio Muritiba FMU- São Paulo
  • Sally Muller Affonso Prado Instituto Butantã
  • Mary Dalva Caparroz Vancetto Instituto Butantã
  • Patricia Morilha Muritiba

Palavras-chave:

R&D, Portfolio management, Technology strategy

Resumo

The resources invested in research do not guarantee an immediate practical application. Companies and government increasingly seek mechanisms for prioritizing R&D projects appropriately when resources are insufficient. This study’s objective was to develop and present a methodology used to evaluate the portfolio of research and help choosing the best investments in research. This methodology was applied at the Butanta Institute, in Brazil, an organization responsible for researching and developing, among other medicines, vaccines and other chemicals, Onco BCG, a medication for the treatment of bladder cancer. In the article, we present and analyze the methodology used at Butanta Institute. Conclusions show that literature on R&D portfolio management advises the use of risk and return criteria, when choosing among projects. In the case study of Butanta, the methodology of choice was based more on the customer’s perspective.

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Biografia do Autor

  • Eduardo Pinheiro Gondim Vasconcellos, Universidade de São Paulo
    Professor da Universidade de São Paulo
  • Sérgio Muritiba, FMU- São Paulo
    Professor do Programa de Mestrado e Doutorado em Administração (PMDA) da Universidade Nove de Julho. Doutor em Administração pela USP. Pesquisador visitante da Universidade Virginia Tech (EUA). Professor de pós-graduação da FIA.
  • Sally Muller Affonso Prado, Instituto Butantã
    Pesquisadora do Instituto Butantã
  • Mary Dalva Caparroz Vancetto, Instituto Butantã
    Pesquisadora do Instituto Butantã

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Publicado

2016-09-19

Edição

Seção

Artigos

Como Citar

ANALYZING R&D PROJECTS ON HEALTH PRODUCTS. (2016). INMR - Innovation & Management Review, 13(3), 199-210. https://revistas.usp.br/rai/article/view/101342